If a small business unexpectedly goes viral on social media, the sudden fame can be overwhelming. Owners have to pivot quickly. If successful, the fame can boost their business for years. (Oct. 8) (AP Video: Joseph B Frederick and Ted Shaffrey)
From Coke floats to Cronuts, going viral can have a lasting effect on small businesses
If a small business unexpectedly goes viral on social media, the sudden fame can be overwhelming. Owners have to pivot quickly. If successful, the fame can boost their business for years. (Oct. 8) (AP Video: Joseph B Frederick and Ted Shaffrey)